Tiger vs Jordan vs Manning: Who Wins?

While watching the U.S. Open I noticed the new Tiger/Nike commerical out there which is a pretty good one with video clips of him and his dad with his dad or someone speaking on behalf of his deceased dad.

But it got me thinking, is Tiger, Peyton Manning, or Michael Jordan bigger on TV? These three guys have some great commericals and are all big time athletes getting major publicity from their sponsors. Its random yes I know but it semi ties into the US Open...right?

Here are some of my favorites of Tiger:

via videosift.com

And now here are my favorites of the Jordan era...

and lastly for Petyon Manning

So the question is...who's got better onscreen talent?